Creativity

Creativity is the phenomenon to transcend from traditional methodologies to create something new. The term "New Media" revolves around this notion- creativity, one of the 5 C's. New media makes leeway for creativity because it allows anyone for their personal space. New technology enables users to entitle their own private place in which ideas, thoughts and feelings are spilled. Like with everything that comes brand new, there's always a brainstorming process involved, and this is where those ideas and thoughts conjure up to new levels of creativity. Media outlets such as YouTube allows users to create their own videos and share it with the world. Blogs allow for individuality in which  users can create their own journal. Editing programs such as Audacity allow creativity in the musics and audio field. Photoshop allows users to be creative in arts and create limitless forms of images. Campaign Editors and Creation Kits allow users to code their own games as well as make their own additions and addons to games. These forms of new media fosters creativity because it allows people to create from scratch; from nothing to something- zero to hero. If you wanted to build a house, you would need a foundation; some sort of architectural design along with starting materials to work with. But with New Media, you can create without any physical wares. According to Disney Tolerates a Rap Parody of Its Critters. But Why?, Brooks Barnes state that through the advantages of spreading awareness and popularity within new media, companies allow users to use their products to create something new. Such as in the case with Disney, they decided not to hold copyright claims to the mashups created by users who used their characters because it ultimately generates new forms of creativity as well as market their company's name.